About Us

We are the 5th largest acrylic fibre manufacturer in the world. Our products are marketed under the brand name Birlacril™, which include high quality dyed and raw white tow, top and fibre for various end-uses such as sweaters, blankets, carpets, soft toys and awnings. With over 30 different varieties of acrylic fibre, we serve both the commodity and the specialty high-end markets. Our products enjoy worldwide recognition. The products are sold in more than 40 countries covering all continents. The final products made with Birlacril™ fibres are marketed by a number of prestigious brands in Europe and America.

Vision

To be the world leader in the Acrylic Fibre Business and achieve customer delight through excellence in all spheres of activity.

Mission

To create value for all stakeholders.

Our legacy

The Aditya Birla Group forayed into the acrylic business with the setting up of Thai Acrylic Fibre Co. Ltd (TAF), Thailand in 1989. In March 2006 we set up the Alexandria Fibre Co. (AFCO) as the first and only acrylic fibre plant in Africa and the Middle East region. The products from both the units, marketed under the name of Birlacril™ include high quality dyed and raw white tow, top and fibre for various end-uses such as sweaters, blankets, carpets, soft toys and awnings. The products are sold in more than 40 countries covering all continents.

We have always been laser sharp in our quality control and innovation and driven by the compelling vision of becoming the world leaders in acrylic fibre production. With access to world-class facilities, cutting-edge technology and ably supported by our state-of-the-art R&D centre in our plant in Saraburi, Thailand, with a current capacity of 150,000 tonnes per year (TAF & AFCO), we are now the 5th largest acrylic fibre producers in the world. We have definite growth plans to ramp up our capacities significantly in both places by 2015. Today, we export 85% of all our products to countries in Asia, Australia, Europe, North America and the Middle East.

With over 30 different varieties of acrylic fibre, we serve both the commodity and the specialty high-end markets. Our products enjoy worldwide recognition. The final products made with Birlacril™ fibres are marketed by a number of prestigious brands in Europe and America.

Highest standards of quality, reliability and constant efforts to upgrade our products and services to meet most stringent customer requirements have enabled us to achieve leadership in the industry. As we stride into the future with initiatives, we have rebranded ourselves, staying true to our core values and our relentless pursuit of excellence. Now, we reinforce our brand promise to deliver the utmost comfort with innovative top-of-the-line products that meet and surpass the expectations of our customers across the world.

Participative Management

We are committed to developing our human resources through promotion of various activities for all level of employees, such as 5S, QC, KSS, TPM and quality of life development courses.

These have helped us to develop in our employees a sense of belongingness with the organisation, teamwork, morale, work area improvement and self-management skills.

We impart need based, well planned and effective training to our employees throughout the year.

Our Facilities

RESEARCH & DEVELOPMENT CENTRE

To stay updated on the latest technologies and also to develop products, we have a state-of-theart Research & Development Centre that undertakes basic and applied research. This facility is equipped with a pilot polymerisation and fibre extrusion facility, supported by a modern analytical testing laboratory. This is a unique facility that gives us the capability to scale up the polymer and fibre developments from lab-scale to the main-line production in stages. Additionally, the Centre has a facility of high pressure polymerisation reaction and Computational Fluid Dynamics for advanced simulation of the processes & products. The infrastructure facilitates new product and process developments in a cost effective way. As a result we have developed superior Texlan technology.

APPLICATION & DEVELOPMENT CENTRE

The Application Development Centre (ADC) is a state-of-the-art setup to study developments in fibre spinning with cotton, modified cotton and worsted systems.

It is equipped with the full range of spinning machines which include blow room, carding, ring frames, auto-coner, open-end spinning and also has flat knit and circular knitting machines. The Centre helps to conduct studies on optimisation and benchmarking of different products and processes. The Centre facilitates developments of new fibre blends for a range of concept garments and applications in tune with the market demand and fashion, thus reducing the development time for our partners. A team of highly qualified professionals run the R&D and ADC.

Awards & Certification

At Birlacril™, we are committed to the highest standards of quality, reliability and excellence. Thus, we constantly strive to upgrade our products and services to satisfy customers’ specific requirements. The attainment of ISO 9002 certification way back in 1994 was just the first proof of the company’s ceaseless commitment to quality standards and over the years our efforts have been widely recognised and awarded.

In addition, our Quality Circles represented Thailand at the International Quality Circle Symposium for the last four years and we have been placed 2nd in the list of Quality Circle Award winners in the year 2001.

Total Quality Management

At Birlacril™ we have made TQM (Total Quality Management) a way of life. There are strong process management systems to ensure highest quality of products and services. The Company strives for continuous improvement in quality achieved through human resource development and a highly committed workforce.

Deming Application Prize – 2001

from "JUSE", Japan

International Asia Pacific Quality Award – 2002

from International Asia Pacific Organization based on MBNQA, USA criteria

Best QC prize

at National level in the year 2003

National Energy Management award

for Excellent Energy Efficient Unit & the Most Useful Presentation Award from Confederation of Indian Industries (CII), India in the year 2003

TPM Excellence award

from Japan Institute of Plant Maintenance (JIPM)

Thai Acrylic became the first and the only winner of Thailand Quality Award-2002

(TQA) based on MBNQA, USA criteria

TPM Special award – 2005

from JIPM, Japan

Golden Peacock Global Quality Award – 2003

from Institute of Directors, India

Golden Peacock Global Environment Management Award – 2004

This award was given during the 6th World Congress on Environment Management

'RBNQA, National Quality Award

from India in the year 2000

Other Certifications

1. ISO 14001 Environment Management System

2. ISO 9001 Quality System
3. International Quality Rating System (IQRS) from DNV, Norway

4. OHSAS 18001 Occupational Health & Safety Assessment System
5. SA 8000 Social Accountability System

All Birlacril™ products are certified for Oeko Tex™ Standard 100 Class-1.

A US $40 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 133,000 employees, belonging to 42 different nationalities.

The Group has been ranked Number 4 in the Global ‘Top Companies for Leaders’ survey and ranked Number 1 in Asia Pacific for 2011. ‘Top Companies For Leaders’ is the most comprehensive study of organisational leadership in the world conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR and Leadership Advisory firm).

Over 60 per cent of its revenues flow from its overseas operations. The Group operates in 36 countries – Australia, Austria, Bangladesh, Brazil, Canada, China, Egypt, France, Germany, Hungary, India, Indonesia, Italy, Ivory Coast, Japan, Korea, Laos, Luxembourg, Malaysia, Myanmar, Philippines, Poland, Russia, Singapore, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Tanzania, Thailand, Turkey, UAE, UK, USA, and Vietnam.

Led by visionary Chairman, Mr. Kumar Mangalam Birla, reckoned as an iconic figure, the Aditya Birla Group is poised to make a quantum leap.

We at Birlacril™ are indeed proud and privileged to be a part of this illustrious Group.

 

For more information please visit www.adityabirla.com

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