Nico has launched a new collection with Radianza™ fibre, focusing on sustainability and premium quality. The unique cashmere like yarn innovated by Weijie’s (Changshuo) has brought Radianza™ to the next level of sweaters in the high-end market.

Nico is one of the biggest wholesalers located in Puyuan city, Zhejiang Province, where the largest production/trading center for sweaters takes place in China. They have extensive experience in sweater business and always thrive on innovations in order to get their collections to stay on top of the market. “We never stop searching for innovations. To stay on top of the competitive market and to be the market leader, it is necessary to keep up with the trends and to ensure that our customers will be delivered the best quality of products for their stores. Sustainability is an ongoing trend. However, it is not just a trend but it is also a call to action for businesses. Radianza™ is suitable for this sustainability trend with its concept of conservation of natural resources, especially water when producing one sweater. Weijie took it up a notch with cashmere like property and beautiful colour choices with great colour-fastness performance. We have been working with Weijie for a while and their Cologel yarn (Weijie’s yarn brand) is a famous dyed acrylic yarn in the sweater market that customers trust in, hence why we chose this yarn over others,” – says Ms. Chen, the owner of Nico.

“Weijie is our biggest customer in China for Radianza™. Their special yarns made from Radianza™ are amazing with beautiful colour offerings. We really appreciate them taking the initiative to develop the yarns and to market them in China. We hope we can do activities together to promote the fibre and yarns in the near future.” – says Ashwini Chotani, Chief Marketing Officer of Thai Acrylic Fibre.

If you are interested in seeing sweaters samples from Nico, or this special yarn from Weijie, feel free to email to us at marketing.taf@adityabirla.com

For more Radianza™ information, please visit www.radianza.world